2009 MX Stars-of-tomorrow pr

The SUPERSHOW MX Stars-of-tomorrow

 

The Walton TransCan Grand National Championship in conjunction with the 2009 North American International Motorcycle SUPERSHOW will be hosting the SUPERSHOW MX Stars-of-tomorrow Amateur Motocross rider sponsorship program.



In 2008 ten of the Canada's top amateur motocrossers were offered the chance to be part of the MX Stars-of-tomorrrow exhibit in the Performance & Racing Hall. Racers can gain experience in how to solicit, retain and develop sponsorship plus live stage presentations of these riders with interviews. This concept has allowed these top placing amateurs to promote themselves and helped these successful riders reach the next level in their pursuit of a professional career, while  raising the profile of amateur motocross.



For 2009 invitations have been sent out to potential candidates and an illustrious group of presenters are being confirmed . Show visitors will have a unique opportunity to meet Canada's most elite and accomplished motorcycle athletes in a relaxed atmosphere and to get an autograph. You will be able to say years from now " I met him back when.." for the ultimate bench racing story.



SUPERSHOW’s V.P. of Sales & Marketing, Peter Derry comments “The SUPERSHOW has a long history of supporting motorcycle racing in Canada and we are very excited to turn our attention to the National Amateur Motocross scene in Canada by teaming up with the biggest Event in the National Motocross series, the Walton TransCan GNC."



To find out more about the  SUPERSHOW MX Stars-of-tomorrow program contact Chris Lee chris@waltontranscan.ca  (519) 887-6735 www.waltontranscan.ca

For a list of participants go to http://docs.google.com/Doc?id=ah7q6d767sjp_606gnmcktgh



For more show information call (905)655-5403 or visit www.supershowevents.com.



Head Office: Bar Hodgson Productions Inc.

8780 Baldwin St.

Ashburn, Ontario, Canada L0B 1A0

ph:(905)655-5403 fax:(905)655-3812

e-mail: info@supershowevents.com

www.supershowevents.com



Publicist: Dani Stern / DS Publicity Group

Toronto, Ontario, Canada

Ph: (416)368-1985 fax: (416)368-2009

e-mail: dani@dspublicitygroup.com

Canada's Biggest Outdoor Motocross Event - www.waltontranscan.ca


The Walton TransCan Grand National Championship is a week long festival of fun and excitement! For this annual "Celebration of Canadian Motocross," nearly 1,000 motocross riders and their families cross borders and cross the country to compete for Canada's most prestigious motocross awards.

Starting early in the race season every CMRC region in the country hosts amateur national qualifier events to establish who is invited to compete. They arrive early in the week for four days of amateur racing at Walton for the title of CMRC Amateur National Champion.

Walton has the honour of hosting the final round of the nine-race National Pro MX1 Championship, which follows the amateur event schedule. The Pro MX1 championship is highlighted by the presentation of the spectacular "King of Walton" sword to the overall winner during the final round.

Walton also stages the final clash between the top pro MX2 riders. The event has been coined the MX2 Shootout and every year the racing is filled with excitement and controversy as young-gun riders battle for recognition in the last outdoor national event of the year.

Amongst the racing there is also a full slate of social activities: scavenger hunts, bingo, nightly entertainment, paint ball, food court, and lots more. Plus special events like the Heritage race and the popular Canada Cup east/West Challenge.

Every year, over 25,000 visitors have full access to pro and amateur racing pits, where fans are welcomed to mingle with racers, get autographs and posters. Walton also hosts the biggest off-road motorcycle trade show in the country along with live entertainment, freestyle demos, riding demos (with supplied equipment and instructors), beer gardens, helicopter rides, hospitality tent and lots of contests, games and giveaways.

The #1 Motocross Race in Promotion, Presentation and Organization

Over 15 million impressions of combined pre-event promotion, event participation and international post-event coverage help to draw the largest motocross crowd in Canada to the small, quaint town of Walton. Extensive mass media promotion include advertising on television, radio, billboards, Internet, direct mail, print, posters, etc. plus creative co-promotions with some of the region's most successful marketers. Media coverage includes Canadian and US motorcycle magazines, regional television and radio reporting plus national TV coverage is provided by SPI's one hour broadcast on Speed, OLN and the Extreme Sports Channel.

2007 Walton TransCan Marketing Quick Facts

Event Attendance Estimate

• Tuesday 1,600
• Wednesday 2,000
• Thursday 2,750
• Friday 3,200
• Saturday 5,750
• Sunday 10,500

AGGREGATE TOTAL 25,800

ATM usage

• 756 transactions
• $74,160 dispensed


Marketing Impressions 2007 TransCan GNC

INTERNATIONAL TELEVISION EVENT COVERAGE
One hour coverage produced by SPI and seen on ....

• Rogers Sportsnet
• SPEED Channel
• RDS and more

RADIO

• over 200+ thirty second ads: The Bull 94.5,CKNX -AM920,CKNX -FM102,the Hawk,FM96, BOB FM, Easy 101 FM,Grace FM
• Special promotions on The Bull 94.5, CKNX -AM920, CKNX -FM102 including interviews, live broadcasts, ticket giveaways, etc

DIRECT MAIL

• entry information mailed to all 5,000+ CMRC members
• 1,000+ pcs to all event participants

INTERNET

• Email distribution to 7,500+ confirmed national addresses X3 plus regional PR at 1,800+ pcs
• www.waltontranscan.ca 3,070,816+ hits by 59,115+ unique visitors up to October in 2007
• www.motocrosscanada.ca 1,270,948 hits by 10,643 unique visitors in August alone
• www.motoregistry peaked in one month at 2,776 unique visitors
• www.facebook.com/group.php?gid=2253266368 Facebook group and event page
• Google adwords campaign 1,952,563 views, 3,224 click throughs
• Facebook poster campaign - 50,000 views targeted by region, age and gender
• banner ads appearing on popular websites with click throughs logged to our server
• featured on Canadian Motocross Radio www.canadianmxradio.com
• coming events calendars on regional community and tourism web sites and special interest sites

PRINT MEDIA - Pre and Post Event Coverage by:

• MX Performance Magazine
• Racer X Canada
• Inside Motorcycles
• Inside MotoX
• National Series Program/MXP
• TransCan Official Event Program/ RXC


BILLBOARD OUTDOOR ADVERTISING

• 3,000,000 total audience (verifiable by COMB audit)
• locations in Kitchener, Waterloo, Guelph, Stratford, Hanover, Mount Forest

TELEVISION

• A Channel stations in London, Windsor and Wingham.
• Core advertising schedule targeted at Adult 18-49
• Coming events and run of schedule ad placements approximate audience 250,000

SPECIAL PROMOTIONS

• Posters - 300+ in four county region and 60+ New Orleans Pizza outlets
• local charity events, parades,
• store displays with ticket outlets in Hully Gully (London), Two Wheel Motorsports (Guelph)
• DVD distribution of All the Marbles 2.
• trade shows such as Toronto Motorcyle Supershow MX Stars-of-Tomorrow display and Huron Tourism
• 'Kids of Motocross' bike bike night at Zeke's in Waterloo
• regional tourism kiosks stocked with programs and DVDs


TOTAL ESTIMATED IMPRESSIONS - 15,000,000+

Testimonials

"In my twenty-two years as a motocross journalist I've been to many motocross tracks in Canada and Europe, and Walton is definitely one of my favourites. I know I'm considered a traditionalist but the Walton track offers the best of the past and the present. Of all the events I have attended, including GPs and International MX, the Walton TransCan Grand National ranks up there with the best. My hat goes off to Chris Lee and his family for the passion they put into the sport of motocross." — Wil De Clercq (MX Performance Magazine - Performance Racing News)

"I treasure my summers, I love every minute I spend at the nine rounds of the Monster Energy Nationals, and I love seeing who will rise to the challenge and join the battle for the Canadian title. But there is one thing that I have grown to value even more in recent years: the four days of amateur racing I take in at the Walton TransCan each year. If you are a true fan of Canadian motocross you know what I mean. Spending time at the TransCan reminds you of everything that is great about our sport and it also reminds you of the huge promise and the brilliant future of our young Canadian riders." — Allison Kennedy RacerX Canada Nov '07